JRock News posting a series of articles about Mana

etherealspirits

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etherealspirits

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Today's article is an interview with Andrea, the girl who manage Moitie overseas ♥

https://www.jrocknews.com/2018/06/moi-meme-moitie-staff-interview.html

I love this part:

"...when we went to the US it was nice to finally get to know the faces behind some of the names we often see popping up in our orders."

Andrea is a nice person and it was great to meet her in Seattle and put a face to their social media sites. So it was fun to read that interview with her.
 

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"Many lolitas don't have an interest in Japan"? ::kozi::
Not that I know what the kids are up to these days, but... really?

You know what the biggest difference between having a native speaker on staff and going through translators is? This Andrea lady isn't afraid to say no when they ask about something that's just not in the cards. For example the standard Japanese-person answer to "Are you opening an American branch" is "I'd like to open one soon", which means the same thing as no but comes off as just the opposite in print.
 

etherealspirits

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"Many lolitas don't have an interest in Japan"? ::kozi::
Not that I know what the kids are up to these days, but... really?

It use to be more visible in Japan because people used fashion as a way to get seen. The magazines played a big part in it. People knew they would be in Harajuku taking photos on certain days, so people went to Harajuku to show off their outfits. Not just lolita but vk outfit and more.

Over time the concept of the selfie took over, people did more on their blogs, videos, photo sharing sites. So people didn't need to go to Harajuku to get in the magazines to be seen. And people began buying more online and looking at fashion online in Japan, so a number of the fashion designers closed their shops and focused on selling online. And the magazines lost readership because people were looking at fashion online and not in print. So the magazines stopped their print issues.

I've noticed more of a trend over the years for lolita items to be used in every day dress, like wearing a lolita coat with office wear, and less the "dressing up", at least in Japan. I know there are still lolita events, and brands still have tea parties and meetings. Lolitas still dress up and meet with each other. It's more like it is in other countries now than it was back in the Harajuku days.

Fans of Moitié in Japan are like that. Go to one of Mana's concerts there and it's a sea of EGL with some EGA. Not everyone wears full on Moitié, but even with that there is a keeping with the style.

As to if lolita still sells in Japan, it does. Even more so now with people coming from China in droves to shop. I was surprised how much some were buying when I was there in March.

So it's still a thing in Japan, but it's not as obvious as it use to be.
 

Cae

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It use to be more visible in Japan because people used fashion as a way to get seen. The magazines played a big part in it. People knew they would be in Harajuku taking photos on certain days, so people went to Harajuku to show off their outfits. Not just lolita but vk outfit and more.

Over time the concept of the selfie took over, people did more on their blogs, videos, photo sharing sites. So people didn't need to go to Harajuku to get in the magazines to be seen. And people began buying more online and looking at fashion online in Japan, so a number of the fashion designers closed their shops and focused on selling online. And the magazines lost readership because people were looking at fashion online and not in print. So the magazines stopped their print issues.

I've noticed more of a trend over the years for lolita items to be used in every day dress, like wearing a lolita coat with office wear, and less the "dressing up", at least in Japan. I know there are still lolita events, and brands still have tea parties and meetings. Lolitas still dress up and meet with each other. It's more like it is in other countries now than it was back in the Harajuku days.

Fans of Moitié in Japan are like that. Go to one of Mana's concerts there and it's a sea of EGL with some EGA. Not everyone wears full on Moitié, but even with that there is a keeping with the style.

As to if lolita still sells in Japan, it does. Even more so now with people coming from China in droves to shop. I was surprised how much some were buying when I was there in March.

So it's still a thing in Japan, but it's not as obvious as it use to be.

In South Africa, It's like, "loli what?"
 

etherealspirits

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flowersofnight

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etherealspirits

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This is some serious devotion to the mercantile arts. Relentless flogging of the merch. Iron determination to close the sale! Semper Fi ::cred::

Guessing that was the angle they used in order to get the interview? The answer to what's up with the music was a little bit Japanese..."I can't talk about anything specific...planning all sorts of things"...maybe he is, maybe he isn't, he's not going to tell. At least there should be a new album in the future (hopefully sooner) and maybe some type of recording (probably video) with the DS VI concerts. But yeah, that was very fashion heavy for a JRock online magazine.
 
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